October 17, 2016 | Exhibitions, Touchscreen
If you’re looking to stand out at your next trade show, the use of touchscreen technology could separate you from the herd, turning heads and engaging potential customers and clients on a new level. Let’s look at some of the ways you can make the most of touchscreen technology at your exhibition stand:
The most obvious way to draw attention using touchscreen technology is the interactive screen itself. Instead of your bog standard sign with your company logo, you could use an interactive screen inviting visitors to learn about your product. An interactive app will not only have visitors interacting with your brand at their own desire, but it will also place you in their mind as forerunners in your industry, being so tech savvy. Visitors could view images, video, listen to audio, take quizzes, read up on what you do, and much more. We’re touchscreen specialists here at J B Cole and have actually implemented this technology for interactive & experiential marketing campaigns before. Trust us it works.
By using touchscreen technology for lead capture, you could save yourself a lot of paper. Not only that, but you don’t run the risk of a potential client running a mile when they see you heading towards them with the dreaded clipboard. Whether it’s signing clients up to your mailing list, an event, or product promotion, lead capture with touchscreen is quick and easy, and allows them to do it at their own leisure and on their own watch. Clients are much more likely to hand over their details when it’s their own choice, rather than one of feeling pressured.
We mentioned using video before briefly, but let’s explore it a little further. Rather than cluttering your exhibition space with unnecessary things like seating or products which aren’t adding anything to your display, entice visitors by making use of video. Touchscreen technology enables you to display product demos, info-graphics, and animated explainers via an interactive interface. This visual engagement will not only grab the attention of visitors, but it will also give visitors key information about your company, inviting visitors to find out more, explore what’s on offer further, and opening up points for conversation.
Augmented reality is now really coming into play, particularly at exhibition events like trade shows. They are another way for your visitors to engage with your company and brand, and offer a great user experience. You could promote key benefits of your product or service, for instance. You could even create an augmented reality game for visitors to play (because who doesn’t love a game?), engaging them in a unique and fun way that is not only a welcome break from the seriousness of the rest of the event, but an interactive feature that will leave a lasting impression, whilst still informing them about your business. Your game could offer something like a discount code as a reward, making the idea of ‘buying’ from you even more inviting.
If you’re promoting yourself at an event soon, and you’re looking to stand out from the crowd, why not get in touch and let’s see what we can create. We’ll be exhibiting at The North West Expo on Thursday the 24th of November, make sure to come and say hello to us!
For further information on how we can help your company grow through technology please contact us today or call us on 0208 133 8210.