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Case Study

Transforming user journeys on the Underground


Transport for London

The Challenge

TfL tasked us with a UX and tech brief, to create a bespoke journey planning touchscreen kiosk that allowed customers to work out routes from their current location to another location through different transport methods such as the trains, buses and tram networks.

The Impact

We used existing internal APIs and scraped data from the website while creating an experience that felt seamless and was robust enough to cater for a large number of potential users and any security issues that brought. We came up with an organic user experience, wireframes, architecture, design and build within a 4-week period from start to finish.

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