These days, there are a variety of devices and platforms for consumers find you on, so it’s a incredibly important to ensure your web presence is being delivered by the agency that is right for you. Here are 8 things to consider when making that choice.
What do you need?
Have a think on what kind of business you are and what kind of goals you want to achieve with your website. Are you looking for better ROI? To increase brand awareness? To build on your customer base? With established aims it will be easier to find an agency that can meet your requirements. An agency should be able to provide you with evidence that they can fulfil your specific needs with case studies or examples.
Value before cost
‘You get what you pay for’ is always a good rule to go by, and your budget will also help you decide between agencies. It’s a good idea to take into account your outgoings on marketing and advertising over the last twelve months, and calculate your return-on-investment to help you work out how much you can afford to be putting into your website. A good agency will provide you with evidence of the value in their services through concrete results.
Check the evidence
Do a little background research on the agency you have in mind. It doesn’t matter how long they’ve been in the game, it’s important to ensure they have a good understanding of your industry, and have a proven track record for producing successful results in your area. They should be able to provide performance data, case studies, and client testimonials to show they’re up for the task.
Good communication is paramount to ensuring you not only get the results you after, but that you understand what your agency are doing and why they are doing it, at every stage. Ask plenty of questions along the way, and your agency should be willing to explain all their decisions when needed.
Content is often overlooked for your website’s aesthetic and how it functions. This is a common mistake and we strongly emphasize resisting agencies that put aesthetic first. This is one of the most important steps in choosing the right agency for you, and you should expect your agency to be asking plenty of questions along the way about your business and industry.
What’s your strategy?
With a good strategy in place you will be able to assess your needs and make the right calls for your online marketing and web presence. This is something a good agency should offer you, and will help make conversions, as well as giving your business confidence and authority in moving in the right direction.
Beyond the launch
A good agency will stay with you beyond the launch of your new website, and depending on your needs, will help maintain your website and publish content. They will assist with analytic reporting and making sure you continue on the right track. Your agency should also be able to give you information about their existing relationships with other clients and whether they can maintain your website on an ongoing basis.
At J B Cole we create stunning and highly functional WordPress websites, as well as help you to strategise and get the most from your online presence. Please don’t hesitate to get in touch via the contact form below, and we can discuss a plan of attack that’s right for you.