With running a membership organisation comes the responsibility of (excuse the obvious) keeping organised. That means recording and managing information, and keeping your members in the loop in a way that is functional and not going to fry everyone’s brains trying to keep track of everything. Thankfully, there’s a solution that makes this process much easier.
CiviCRM is a web-based Customer Relationship Management (CRM) system allowing you to store information, track engagements, solicit donations, and much more. Here’s a few reasons that more specifically outline why you need CiviCRM for your membership organisation:
1. Interactivity and engagement
CiviCRM conveniently stores and enables you to manage all of your gathered information in one handy place, and makes it accessible from almost any location. You can keep information about members, event attendees, subscribers, funders, and more, as well as managing employees and clients. With CiviCRM you are also able to communicate with anyone, engaging members, whilst keeping track of all your interactions. This makes it a great tool for creating conversions to your website, and promoting particular products and services. It also allows you to create a more personal relationship with your customers and clients in a way that is unobtrusive considering they have opted to become members themselves in the first place.
The wide accessibility of CiviCRM makes it hugely popular for membership organisations that need something that many users can use from different locations at the same time. Its web-based functionality, along with working with a content management system (CMS) makes this possible. CMS is great for the creation and management of websites. CiviCRM integrates with a WordPress CMS, which is something we also work with, boasting the benefit of endless design options, and being an excellent choice for a website that drives a high conversion rate. With CiviCRM working closely with a CMS, it means you can have a website for your membership organisation with a vast range of possibilities open to you and your members.
3. Membership independence
If you’re wanting to enable members to become more independent when interacting with your organisation, when combined with a CMS, CiviCRM will give your members the ability to carry out many tasks by themselves. With CiviCRM and CMS integration, they will be able to renew their membership, register for any events your organisation is hosting, sign up for email updates, donate, and update their contact information as and when needed. You are also able to manage membership statuses, ensuring that certain statuses can only access certain parts of your website.
With so many possibilities available to you and your members, as well as a fully functional and smart way to store and manage information, CiviCRM can make running a membership organisation a whole lot easier. For further information on how we can help your company grow through technology please contact us today or call us on 0208 133 8210.