SEO is one of the most important factors of your website, and the quality of your SEO will determine your website’s SERP (Search Engine Results Page). The better your SEO, the better your SERP, the higher your conversion rate.
To improve your SEO, you will need to think about the terms someone might search that may lead them to your website. For example, you’ll need to ensure SEO is covering all related terms. You can also increase your SEO by publishing regular blog posts related to your industry, and then promote your blog every way you can – social media, newsletters, etc – to generate conversions. If you’re looking to boost your SEO even further, this is where WordPress comes in.
A WordPress website is not only great for hosting blogs, but it comes with other SEO boosters ready and raring to go. 80-90% of SEO mechanics are already taken care of by WordPress, with all of themes fully optimised, and with an XML Sitemap already in place, Googlebots can easily find out what’s good on your page, and optimise accordingly, whilst WordPress alerts Google with every update you make.
Tags & Categories
When you make a new post with WordPress, you have the option to add tags and categories, and although these can help somewhat, they won’t actually improve your visibility with Google. It’s actually recommended to use just a few carefully selected and specific tags and categories per post as to avoid being excluded from WordPress’ Reader Topics pages.
On a similar note, the more backlinks you have directed to your website the better, yes, but Google isn’t so impressed if it finds backlinks to you via completely unrelated content. In other words, if you’re going to exchange backlinks with other websites, keep it related to avoid your SERP ranking being damaged. Google’s recently introduced Penguin algorithm will also search out and ‘blacklist’ any paid-for backlinks, so we recommend staying clear of that SEO tactic too.
Posting regular new content is one of the best ways to increase SEO. A blog is a great way to publish new content on a regular basis. With WordPress you can link to your recent blog posts from your front page via the menu or a ‘Recent Posts’ widget, making it easier for Google to see that your website is active. It also offers the option to publicise new content, sharing it directly with your social media channels. Google and Bing offer webmaster tools too, so you can find out exactly how visitors are currently getting your website, and alter your SEO accordingly.
One of the main reasons we love WordPress is its ease of use, and that you can do basic SEO without necessarily hiring a professional agency. Find out more about how we can create a stunning and highly functional WordPress website for you. For further information on how we can help your company grow through technology please contact us today or call us on 0208 133 8210.