At J B Cole we begin with user experience in mind, and build technology around the service and users needs, rather than just the digital aspects.  We believe the focus should be on the ‘service’ and not just the digital when it comes to websites and products as without the users, the digital is nothing. We focus on usability and customer journeys, blending this with the service objectives, to formulate an outcome that actually works.

Simply put, we have a user-first mentality to all of our projects, however technically challenging.

User experience & CRO

Working from the ground up we define user personas, create user stories, architect frontend user journeys, create wireframes and plan entire user flows from start to finish. We work with clients and large agencies who require additional expertise or UX consulting on projects as well create frontend audits with a focus on Conversion Rate Optimisation (CRO) and analytical findings.

Alongside this, we also explore and create technologies that are smart and adaptive, to their users…

Smart User Experience

Smart technologies are changing the world – what once were expensive experiences or time-consuming hobbies have suddenly become commonplace interactions in our daily lives. Companies like NEST, SONOS and Samsung have crafted technologies that often feel more like experiences – they “just work” and now many of us couldn’t live without them.

“Technologies with the ability to sense changes in their circumstances and execute measures to enhance their functionality under new circumstances”

At their best, they offer more intuitive interactions and experiences than ever possible before; at their worst, they provide endless frustration and are little more than a black box that can’t be understood by conventional means. But the real revolution comes not from the end-products, but the raft of technology that is making this possible for cheaper than ever before – sensors, beacons, cameras, NFC and even AI and VR are transforming the landscape, making it easier for businesses to shape the way they interact with their consumer, even at distance.

These technologies are transforming every sector, from hospitality to health and education to transportation. In fact, widely differing, highly customised technologies are emerging that help build bespoke environments for specific use cases. As the cost of this technology falls, the potential uses increase. But the overall experience can hinder as well as help shape the user’s interaction with a company. So how do you create an experience with these technologies that enhances interaction with your company and doesn’t get in the way? This is where ‘smart user experience’ comes into play.

What is Smart user experience?

We strongly believe that the best experiences aren’t limited to a single site, platform or app; they exist in the real world. Smart user experience creates a framework in which the whole system can learn and adapts to your ever-changing user needs and behaviours.

We create experimental and R&D-led projects that can learn, evolve and improve the service or offering on the fly.