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Case Study

Challenging a traditional market and driving conversions



The Challenge

When done well, a brand and new product launch can elevate a business above its competitors in a crowded marketplace. By increasing usability and functionality, conversions can be increased and sales driven,as well as creating brand awareness and affinity.

Calypso, one of the UK’s leading kitchen wholesale businesses approached J B Cole to create a point of difference for their business in an often over-looked and traditional bricks and  mortar driven consumer market.

The Impact

Using our expertise in user experience and slick UI design we completely overhauled Calypso’s web presence, creating a modernised and on- trend interface.

We delivered a transformational user experience and enhanced their relationship between consumers and resellers by introducing new features such as a product wishlist and find a retailer services.

Products handled
Variable products
Retailers managed

No two projects are the same and so we treat them all individually

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