NATIONAL YOUTH DANCE COMPANY
WordPress website design & development
In partnership with a London based creative agency, J B Cole were briefed by the National Youth Dance Company at Sadler’s Wells to design and develop a new, cutting edge website for their young audience. The site would demonstrate the expertise of the Company, as well as allow prospective students of the dance school to apply for upcoming openings. It would also provide access to the history of the Company via past and current content.
Social media sharing was a key focus, as the client wanted to target their young demographic through channels and outlets they knew were most frequently used. This would be combined within the site, so it felt more interactive than a typical static website. As the school is focussed on creative dance, the design was heavily visual-led and we made use of this through large, full-bleed pages and imagery throughout to showcase the imagery.
As the majority of users targeted were smart-device focussed, we created a series of moving parts that allowed the site to be simply navigated with swipe actions, left and right and up and down so the site felt fluid, as if there was more than one direction to the website flow.
The final result was a striking, artistic website that used current web design and development trends as well as strong, rich imagery throughout. The application process became a seamless part of their on-boarding process and helped shape internal business processes within the company.