Blogging is becoming more and more popular as a way of generating traffic and maintaining your customer’s interest in your brand. It’s come to the point now that if your website doesn’t have a blog you’re really missing a trick. However, with so much content being published, it’s important to consider not how often you’re publishing new content, but the quality of it, to ensure your customers don’t head off to find a better blog to read. So, here’s our 3 tips to help your blog generate more traffic.
Do your research
With a WordPress website, blogging is made very easy, which is why more than 26% of website owners favour it as a blog-friendly platform for their brand. However, once you have your website set up, and you’re ready to write your first blog post, you will need great content with great SEO. Check out some online video tutorials to learn how to write a highly optimised and user-friendly blog post, as well as how to promote your blog successfully so you can get the traffic your content deserves. We recommend you also take a look at blogs from similar brands to see what kind of content they’re posting.
Identify your audience
Generally, internet users are online for a reason, which usually falls into one of three categories: to make a purchase, find information, or search for entertainment. By identifying what kind of content you will be posting, you will then be able to identify what your audience wants.
If you’re hoping to make money from your blog, it’s important that you have a call to action in every post. By writing content that is closely linked to your type of business, it is easy then to link to your products and services. For example, as we’re a web design and development company, and as this blog post is related to WordPress, we would be foolish not to link to our advanced WordPress design service – see what we did there?
Make it shareable
If you really want to generate conversions, it’s so important that your blog posts are shareable. This is where social media comes in as a very powerful tool for your brand. Once you have a blog post you feel your users will want to share with others, make sure you post it to all your social media accounts, using an eye-catching image of the right size, or an infographic, along with a description of what the blog post is about. If you’re using Facebook, Twitter, or Instagram, be sure to include a relevant hashtag to give your blog wider exposure. When posting the URL of your blog, we’d recommend using something like Bitly to shorten its length. Shortened URLs like this have been proven to attract more clicks than a URL in full, which can appear both intimidating and aesthetically unpleasing to social media users.
With these tips you should find your blog starts to pick up pace and will soon be generating click after click. If you’re looking for someone to design a website for you with which you can host a blog, then please don’t hesitate to get in touch, we’d love to help.