Blogging is one of the easiest and most affordable ways to boost SEO and drive traffic to your website. Every time you blog, you create another indexed page on your website, and another page for search engines to pick up on. By choosing your blogging niche, and regularly posting, you are opening more doors for potential customers to find you when they enter keywords and phrases into Google. With some research you should try to find what your target market are generally searching for online, and through your blog posts, provide them with the answers and information they need. Check out these 4 tools to help you identify what you should be writing about in your next blog post.
Google Trends is a tool brought to you buy the people who arguably know the most about what kind of bait gets the most bites online. Enter a topic in your niche and the tool provides you with a list of the websites who are doing it best. You can then click through and get an idea for how they are making it working for them, using it as inspiration for getting new customers through to your own website.
Wouldn’t it be nice to know the most popular topics that are getting shared and creating conversions? BuzzSumo does just that. Enter your area of blogging interest or a competitor’s website and the tool will provide you with a list of the top topics and how much they have been shared across social media. With such handy insight, noting the components that are making these top posts so successful, you are then able to create your own with ease.
Quora works slightly different in that it’s a question-and-answer website. Once on the website, you can enter a topic in your niche and Quora will bring up all the questions people have been asking about that topic. You then simply take the most asked questions and write your future blog posts accordingly. If you’ve answered the question proficiently enough, you should find people coming to your website from now on for the answer.
Another alternative tool for find out what your target market are most interested to know is SurveyMonkey. By creating surveys about anything you need to find out, you can get the information straight from the horse’s mouth, using the results to generate new blog posts that will have users scrambling to your website.
With these tools you should find yourself flying with your blogging output. Got the great blogging ideas but need a great website to do them justice? Check out our advanced WordPress service, and please don’t hesitate to get in touch via the contact form below. We’re always happy to chat.