Sew Over It contacted J B Cole with a brief to create a separate E-learning portal for their popular online sewing courses. Key to the project is to keep everything on-brand and to ensure it is easy to access for all users, working intuitively with their needs, whether beginners or more experienced.
We kicked off the project by getting under the skin of the brand and to fully understand their requirements. Our CEO, Josh, ran a top-level discovery session before the team delved a little deeper to really understand the client’s needs and requirements. We then began mapping out key deliverable and project milestones.
Richard, our digital project manager gave his initial thoughts on the project. He said:
“I’m looking forward to it. The fact they already have an existing business and we will be able to lift it up and put it on a different platform is exciting, as it will bring its own challenges and processes. Our experience working with E-commerce websites for clients like Seconique (a furniture store) and Calypso (bathroom sellers) has given us some great experience on how best to product showcase. “Being able to show the consumer key information at a glance, and offer up other items of interest is something we excel at.
The aim of any E-commerce site is to generate revenue by making that purchase as simple as possible and removing any potential barriers. The team and myself will be focusing heavily on user experience.
“It will be great to see how we can take the site to the next level through design. I believe the team hit that on the head with the initial drafts of the site we presented.
“That’s the key thing with this project, it’s a facility for learning. The design and the user journey needs to be simple to use, so people can find the course they want to do. We can suggest things to people that they have been looking at and learning about. We’re looking forward to seeing where we can take this project.”
If you would like to learn more about our approach to E-Commerce sites, check out our work for Calypso and Professional Hairdresser. To find out how we can help you retail your products online, contact us to arrange a free discovery session.