Hamerville Media Group
Hamerville is a leading trade publisher and exhibition organiser. The business has been in place for over 45 years, running an audited suite of publications that cater to the needs of professional tradespeople and merchants including builders, electricians, plumbers and mechanics.
Although their success in print is undeniable, the future of their business depends on transforming their digital offering and transitioning that success to digital; we were able to help Hamerville evolve and adapt in a way that suited their priorities.
Hamerville approached us with the broad task of revamping and transforming their digital strategy. For us, it was key to gain a full understanding of how this aim could truly be translated to focus on the daily issues the business faces.
Firstly, we realised our approach must be primarily concerned with creating a centralised internal approach to digital across all 12 publications encompassing editorial, sales and management. The second was to increase relevant traffic and engagement across all owned digital platforms to enable the growth of advertising revenues.