Technology & Design
When done well, a brand and new product launch can elevate a business above its competitors in a crowded marketplace.
By increasing usability and functionality, conversions can be increased and sales driven, as well as creating brand awareness and affinity.
The Challenge
Calypso, one of the UK’s leading kitchen wholesale businesses, approached J B Cole to create a point of difference for their business. They exist in a frequently over-looked and traditional consumer market, so it was essential to understand the root of their legacy and what they needed to achieve continued success.
The Impact
With our expertise in user experience and slick UI design, we completely overhauled Calypso’s web presence, creating a modernised and on-trend interface.
We delivered a transformational user experience and enhanced the relationship between consumers and resellers by introducing new features, such as a product wishlist and find-a-retailer service tool.
The Results
- 4000+ Products handled
- 7000+ Variable products
- 500+ Retailers managed
More technology & design case studies
